Curriculum

Updated in 2025

Duration: 8 Hours (Including Breaks and Hands-on Exercises)
Target Audience: Small business owners, freelancers, and marketing beginners who want to launch and manage high-impact Google Ads campaigns without relying on expensive agencies.
Course Type: One-to-One or Small Group

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​Session 1: Google Ads Foundations & Smart Campaigns

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📌 Objective: Understand the structure of Google Ads and learn how to launch your first Smart Campaign using AI.

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Topics Covered:
✅ What is Google Ads? Understanding campaign types: Search, Display, YouTube, and Performance Max
✅ Exploring the power of Smart Campaigns (AI-driven automation)
✅ Setting up your Google Ads account: goals, billing, and structure
✅ Targeting basics: keywords, locations, devices, audiences

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🔹 Hands-on Exercise: Set up a Smart Campaign with AI-recommended targeting and bidding
🔹 Task: Launch your first campaign using Google’s automation tools

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Session 2: AI-Driven Ad Creation & Responsive Search Ads

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📌 Objective: Learn how to create high-performing ads using AI optimisation and copy best practices.

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Topics Covered:
✅ Crafting ad copy: headlines, descriptions, and calls-to-action
✅ Introduction to Responsive Search Ads (RSA)
✅ How Google uses AI to test and optimise your ad variations
✅ Writing for quality score, engagement, and conversions

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🔹 Hands-on Exercise: Create multiple headline and description variations for an RSA
🔹 Task: Build your first fully AI-optimised search ad

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Session 3: Bidding Strategies & AI-Powered Targeting

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📌 Objective: Learn how Google’s AI automates bidding to improve performance and ROI.

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Topics Covered:
✅ AI-powered bidding: Maximise clicks, Conversions, Target CPA
✅ When to use each strategy
✅ Using “in-market,” “affinity,” and “custom” audiences
✅ Understanding Quality Score and how AI helps improve it

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🔹 Hands-on Exercise: Choose and apply the right bidding strategy for your campaign
🔹 Task: Segment your audience and apply optimised targeting filters

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Session 4: Performance Tracking & Optimisation

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📌 Objective: Learn how to analyse campaign results and let AI improve your ad performance over time.

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Topics Covered:
✅ Navigating Google Ads reports and dashboards
✅ Understanding key metrics: Impressions, CTR, CPC, conversions
✅ Using AI recommendations to adjust targeting and bidding
✅ Conversion tracking setup (basic overview with optional demo)

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🔹 Hands-on Exercise: Analyse a sample campaign and apply AI-driven recommendations
🔹 Task: Create a campaign improvement plan using data insights

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Session 5: Getting More from Google Ads with AI

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📌 Objective: Expand your strategy with advanced automation and cross-platform ideas.

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Topics Covered:
✅ Intro to Performance Max campaigns (AI managing across all channels)
✅ Connecting Google Ads with Google Analytics for better data
✅ Using AI tools for keyword research, copy generation, and A/B testing
✅ Leveraging Google's AI insights for scaling successful campaigns

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🔹 Hands-on Exercise: Build a mock Performance Max campaign structure
🔹 Task: Use a free AI tool to write ad variations and generate keyword ideas

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Final Session: Q&A, Strategy Review & Next Steps

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📌 Objective: Leave with a clear strategy, working campaign, and confidence to manage future ads.

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Topics Covered:
✅ Common mistakes to avoid
✅ How to keep improving using AI insights
✅ Final Q&A and tailored campaign feedback

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🔹 Final Project:
✅ Launch a basic campaign with AI-supported tools
✅ Create a 7-day optimisation plan
✅ Apply automated bidding and targeting for your own product/service

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🚀 Why This Course Works

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✔ Powered by Google’s AI – Let machine learning do the hard work
✔ Real-World Results – Launch an ad campaign by the end of the day
✔ No Tech Skills Needed – Designed for beginners and business owners
✔ Save Money – Avoid expensive agency fees with hands-on learning