Why a Spokesperson Video Can Transform Your Press Release Into a Story Editors Want to Share

Balazs Slezak
Aug 20
2 min read

In today’s media landscape, text alone often isn’t enough. Journalists and audiences are drawn to stories they can see and hear, not just read. That’s why adding a spokesperson video to your press release can dramatically increase its impact.

Why Video Works So Well

Human Connection – Seeing a person explain the story makes it feel real and relatable.
Shareability – Video is the most shared type of content on social media, making your story more likely to spread.
Trust & Authority – A spokesperson adds credibility and gives your announcement a face.
Multi-Channel Use – The same video can support your press release, social media, and even your website.

The Spokesperson Advantage

Instead of just reading a press release, journalists get a visual story asset they can embed or reference. This is especially valuable in industries where announcements need context or explanation — product launches, corporate news, or events.

A short (30–60 second) video with a spokesperson presenting in a branded office-style background adds:

Professionalism (media-ready look)
Consistency (clear brand identity)
Impact (it sticks in memory more than text alone)

How We Make It Easy

You don’t need a studio or film crew. We create spokesperson videos for your press release using either:

A human presenter, or
A realistic AI avatar, trained to deliver your script naturally.

We ensure the video is short, polished, and perfectly aligned with your brand.

Best Practices for Press Release Videos

Keep it under 60 seconds.
Open with the key message (“Today, [Company] is launching…”).
Use a clear background with branding for recognition.
Close with a simple call to action (e.g., “Read the full release below”).

Included in Our Packages

Enhanced PR – Includes a spokesperson video with branded background for maximum impact.
Full-Impact PR – Adds video plus follow-up, social packs, and extended distribution for the strongest reach.

Bottom Line

A spokesperson video turns your press release from a document into a story experience. It gives journalists more to work with, makes your announcement more memorable, and creates assets you can use across multiple channels.

👉 Ready to make your next press release impossible to ignore? Check out our Enhanced PR and Full-Impact PR packages.