Why Adding Audio to Your Press Release Makes Editors Pay Attention
- Balazs Slezak
- Aug 19
- 2 min read
Editors are busy. They’re scanning dozens of press releases a day, often between meetings or on the move. That’s why we’ve added something extra to every release we create: a short audio version, linked via QR code.
It turns your press release into a quick listen — giving your story a much better chance of being noticed.
Why Audio Makes a Difference
Time-saving – A 2-minute listen is easier than reading a full page of text.
Accessibility – Perfect for visually impaired editors or multitaskers.
Memorable – A human voice or high-quality AI voice adds warmth and emphasis.
Modern touch – Shows your brand is ahead of the curve, not stuck in the past.
How It Works (Without the Hassle)
Adding audio doesn’t mean you need a studio or extra budget. We handle it all for you:
We take your press release and create a short, spoken version (about 2 minutes).
It’s recorded using either a professional human voice or a polished AI voice — your choice.
We host the file securely on our server.
A QR code is embedded directly into your press release.
For the editor, it’s as simple as scan and listen. For you, it’s automatic — included in every package.
The Results You Can Expect
More opens, more attention – Editors are more likely to engage when they can listen.
Better pickup rates – Audio makes your story easier to shortlist and share inside a newsroom.
Added professionalism – Editors instantly see that your release is media-ready.
The Bottom Line
Audio doesn’t replace the written press release — it amplifies it. It helps busy editors absorb your story faster and increases the odds of coverage. That’s why we include it as a standard feature in every PR package, at no extra cost.
👉 Ready to get started? [Explore our PR packages here].
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