Why Adding Audio to Your Press Release Makes Editors Pay Attention

Editors are busy. They’re scanning dozens of press releases a day, often between meetings or on the move. That’s why we’ve added something extra to every release we create: a short audio version, linked via QR code.

It turns your press release into a quick listen — giving your story a much better chance of being noticed.

Why Audio Makes a Difference

• Time-saving – A 2-minute listen is easier than reading a full page of text.

• Accessibility – Perfect for visually impaired editors or multitaskers.

• Memorable – A human voice or high-quality AI voice adds warmth and emphasis.

• Modern touch – Shows your brand is ahead of the curve, not stuck in the past.

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How It Works (Without the Hassle)

Adding audio doesn’t mean you need a studio or extra budget. We handle it all for you:

1. We take your press release and create a short, spoken version (about 2 minutes).

2. It’s recorded using either a professional human voice or a polished AI voice — your choice.

3. We host the file securely on our server.

4. A QR code is embedded directly into your press release.

For the editor, it’s as simple as scan and listen. For you, it’s automatic — included in every package.

The Results You Can Expect

• More opens, more attention – Editors are more likely to engage when they can listen.

• Better pickup rates – Audio makes your story easier to shortlist and share inside a newsroom.

• Added professionalism – Editors instantly see that your release is media-ready.

The Bottom Line

Audio doesn’t replace the written press release — it amplifies it. It helps busy editors absorb your story faster and increases the odds of coverage. That’s why we include it as a standard feature in every PR package, at no extra cost.

👉 Ready to get started? [Explore our PR packages here].