PR for Small Businesses & Freelancers

PR Made Simple: Build Credibility in a Day

Learn how to get your business noticed and build lasting credibility — without the big-agency price tag. This practical one-day course gives you the tools, templates, and step-by-step guidance to craft your story, write a press release, and pitch it with confidence — even if you’ve never done PR before.

Skip the jargon and guesswork! Join our small-group training and master the essentials of DIY PR in just one day.

Course Description

Why This Course is Essential

Struggling to get noticed in a crowded market? You’re not alone. Many small business owners and freelancers rely on social media and word-of-mouth, but overlook the power of PR as a credibility booster. Without it, you risk blending in — while your competitors are being featured, quoted, and trusted.

That’s why this one-day intensive training was created: to guide you step-by-step through the essentials of do-it-yourself PR. You’ll learn how to craft your story, write a professional press release, and confidently pitch it to blogs, podcasts, and media outlets — all in just one day.

We’ll cover practical storytelling, hands-on writing, and simple outreach strategies that fit small budgets. Best of all, you’ll discover how to use AI tools like ChatGPT to save time, polish your content, and generate professional-quality PR materials — even if you’ve never written a release before.

Whether you’re a freelancer, creative, or small business owner, this hands-on course will help you move from “I don’t know where to start with PR” to “I’ve got a press release and a plan ready to send.”

What You’ll Learn

✅ How to turn your business story into PR angles that media want to cover
✅ How to write a professional press release using AI support
✅ How to pitch your story to blogs, podcasts, and journalists with confidence
✅ How to repurpose PR into marketing content and social proof
✅ How to create a simple 30-day DIY PR strategy for ongoing visibility

You’ll also learn how to avoid the common PR mistakes that waste time and money — and how to take simple, consistent steps that keep you visible.

Who Should Attend?

🚀 Small Business Owners – Ready to attract more visibility without big budgets
🎨 Freelancers & Creatives – Want to stand out and build credibility in your niche
📈 Coaches & Consultants – Looking to position themselves as experts in their field
💻 Marketing Beginners – Want to understand and apply PR as a growth tool

What You’ll Walk Away With

🔹 A polished press release tailored to your business
🔹 2–3 personalized media pitches you can send immediately
🔹 A simple 30-day PR action plan you can actually follow
🔹 Templates and AI prompts for press releases, pitches, and repurposed content
🔹 Confidence to handle PR on your own — without expensive agencies

Course Details

🕒 Duration: 7 Hours (including breaks & hands-on exercises)

👥 Format: One-to-one or small group training
📍 Delivery: Online (Live Training)
💡 Includes: Templates, AI prompts, and practical PR toolkit

💡 Ready to stop waiting for opportunities and start creating them? This PR bootcamp gives you the tools, skills, and confidence to make your business visible — in just one focused day.

Regular Price £199

Which includes:

🚀 8-hour intensive training with real business examples

🤖 Prompt packs and automation templates

💼 Mini case studies to show real-world impact

📊 AI tool comparison guides (free vs. paid)

📜 Certificate of Completion to certify your skills

🔐 Practical, results-focused approach - not just theory

🏷️Launch Price £139

Use code LAUNCH139 at checkout

Apply before 20th of June

Please note that places are limited!

Enroll

By the end of this course, you’ll have the confidence to take control of your own PR with clarity and direction. From shaping your story to writing a press release, crafting media pitches, and building a simple visibility plan, you’ll be equipped with the tools to get noticed — with purpose, structure, and momentum.

Curriculum

Updated in 2025

Duration: 7 Hours (Including Breaks and Hands-on Exercises)
Course Type: One-to-One or Small Group
Target Audience: Small business owners, freelancers, and marketing beginners who want to learn how to use PR to build visibility, credibility, and client trust without spending thousands.

📌 What You’ll Learn

By the end of this one-day course, participants will:

✅ Understand how PR works and why it matters for small businesses
✅ Write a professional press release with AI support
✅ Craft a compelling personal or brand story for media and clients
✅ Learn how to pitch to blogs, podcasts, and local media outlets
✅ Build a simple PR strategy to grow visibility and credibility

Session 1: PR Foundations for Beginners

📌 Objective: Understand what PR really is and how small businesses can use it.

Topics Covered:

What PR is (and what it’s not)
How PR builds trust, visibility, and authority
The difference between advertising and PR
Identifying stories worth sharing (events, launches, expertise, community impact)

Exercise:
🔹 Brainstorm 3 story angles for your own business or personal brand

Session 2: Crafting Your Story with ChatGPT

📌 Objective: Use storytelling to connect with audiences and media.

Topics Covered:

Elements of a strong brand story
Why journalists and audiences respond to stories
How to use ChatGPT to refine or polish your narrative
Turning testimonials and milestones into PR content

Exercise:
🔹 Write a short “About Us/Me” story draft using ChatGPT prompts
🔹 Workshop feedback to improve clarity and impact

Session 3: Writing a Press Release

📌 Objective: Create a press release that journalists actually read.

Topics Covered:

Anatomy of a press release (headline, lead, quotes, boilerplate)
Common mistakes to avoid
How AI can help with structure, polish, and tone
Tools for formatting and exporting your release professionally

Exercise:
🔹 Draft your own press release with ChatGPT’s support
🔹 Peer review and feedback session

Session 4: Pitching Your Story

📌 Objective: Learn how to approach media and collaborators with confidence.

Topics Covered:

Where to send your press release (local vs online media, podcasts, niche blogs)
How to write a short, polite email pitch
Using AI to draft personalized pitches
Following up without spamming

Exercise:
🔹 Write 2 sample pitch emails (journalist + podcast host)
🔹 Use ChatGPT to polish and personalize them

Session 5: DIY PR Strategy for Ongoing Visibility

📌 Objective: Build a simple plan to keep PR working for you.

Topics Covered:

Choosing your PR goals (credibility, traffic, partnerships)
Repurposing PR into social media & website content
Creating a simple media list
Optional: Using low-budget distribution tools/platforms

Exercise:
🔹 Outline your 30-day DIY PR action plan
🔹 List 5 outlets or opportunities to target this month

⚡ Final Session: Review, Q&A & Launch Plan

📌 Objective: Leave with your press release, pitches, and strategy ready to go.

Topics Covered:

Common roadblocks and how to overcome them
How to stay consistent with PR long-term
Feedback on participants’ press releases and pitches

Final Project:
✅ Finished press release ready to send
✅ 2–3 personalized pitch drafts
✅ 30-day DIY PR plan to grow your visibility

💬 Why This Course Works

✔ Beginner-friendly: No prior PR experience needed
✔ One-day intensive: Learn and build your PR toolkit in a single session
✔ Hands-on: You’ll leave with a real press release and media pitches
✔ Scalable: Learn how to repurpose PR content into social proof & marketing

Book Your Course

New courses launch each month — secure your spot early.

Is the next one full, or not a good time? Sign up for future dates — places fill fast!

💡 This course isn’t open for booking yet — but it’s coming soon! Join the waitlist to get early access and a launch discount.

If you find a lower price for the same course anywhere else, we'll refund the difference and give you an extra 20% discount because we just really love having you on board.