Business Intelligence for Decision Makers

From Data to Insight in One Day – No Tech Degree Required

This hands-on course is designed for beginners and business owners who want to turn spreadsheets and stats into real insights. You’ll learn how to build clear, interactive dashboards using free, user-friendly tools — so you can track what matters and take action fast.

📊 No more guessing or drowning in numbers — just practical BI skills you can use immediately to grow your business.

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Course Description

💥 One-Day Crash Course | No Tech Jargon | Built for Beginners

Want to understand what your data is really telling you, without hiring an analyst or learning to code? In this practical crash course, you’ll learn how to create live, interactive dashboards that reveal real insights and help you make smarter business decisions.

Whether you're a small business owner, marketer, freelancer, or founder, this training will show you how to track performance, spot trends, and make data work for you — using free tools like Looker Studio (Google Data Studio).

🚀 What You’ll Learn

What business intelligence (BI) is — and how to apply it without overwhelm
How to connect data from spreadsheets, sales tools, and websites
How to build clean, useful dashboards for sales, marketing, and operations
How to automate reports so they update in real time
When to use Looker Studio vs. Power BI or Tableau (and why)

🧠 By the End of the Day, You’ll Walk Away With:

✅ 3 working dashboards tailored to your business goals
✅ The ability to track and visualise your own data, clearly and confidently
✅ A plan to start using BI insights in daily decision-making
✅ Confidence to automate reporting for yourself or your team
✅ A 30-day roadmap to keep growing your BI skills

🧩 Course Format

This is a hands-on, beginner-friendly session. You’ll follow a step-by-step process and work on real dashboards as you learn. No theory overload — just the tools, skills, and confidence to start using BI immediately.

You’ll get:

✔ Live instruction + real-time demos
✔ Templates and sample datasets
✔ A guided Looker Studio walkthrough
✔ Small group or 1:1 support
✔ Optional intro to Power BI and Tableau

🎯 Who This Is For

Small business owners who want to track performance without spreadsheets
Marketers who want better reports and campaign insights
Freelancers or consultants who want to offer data services
Anyone who wants to understand their data and make better decisions

💡 Why You’ll Love It

✔ No technical background needed
✔ No overwhelm — we build together, step by step
✔ No expensive software — we focus on free, business-ready tools
✔ No fluff — just practical dashboards you can use right away

Regular Price £199

Which includes:

🚀 8-hour intensive training with real business examples

🤖 Prompt packs and automation templates

💼 Mini case studies to show real-world impact

📊 AI tool comparison guides (free vs. paid)

📜 Certificate of Completion to certify your skills

🔐 Practical, results-focused approach - not just theory

🏷️Launch Price £139

Use code LAUNCH139 at checkout

Apply before 20th of June

Please note that places are limited!

Enroll

By the end of this course, you’ll have the confidence and skills to build and launch real-time dashboards that turn your business data into clear, actionable insights — without complex tools or technical stress. Whether you're tracking sales, marketing performance, or operations, you’ll leave with everything you need to make smarter decisions, faster. Visualise your data, unlock patterns, and let your numbers guide your next move.

Curriculum

Updated in 2025

Duration: 7 Hours (Including Breaks and Hands-on Exercises)
Target Audience: Small business owners, entrepreneurs, and marketing professionals who want to understand, visualise, and act on their data.
Course Type: One-to-One or Small Group
Primary Tool: Looker Studio (Google Data Studio)
Secondary Tools: Overview of Power BI, Tableau (demonstration only)

🚀 By the end of this course, participants will:

✅ Understand BI fundamentals and real-world business applications
✅ Connect multiple data sources to Looker Studio
✅ Create interactive dashboards with visual insights
✅ Set up automated data refresh and sharing
✅ Leave with three functional dashboards ready for use

Session 1: What is Business Intelligence?

📌 Objective: Understand the core purpose and power of BI in decision-making.

Topics Covered:

BI vs. Reporting vs. Analytics
Real-world examples in marketing, finance, sales, and operations
BI tools overview: Looker Studio, Power BI, Tableau

Exercise: 🔹 Create a Looker Studio account and explore the interface

Session 2: Understanding Your Data

📌 Objective: Learn how to identify, structure, and connect business data.

Topics Covered:

Types of business data: CRM, sales, marketing, web analytics
Structured vs. unstructured data
Data sources: Google Sheets, CSV, Excel, GA4, social platforms

Exercise: 🔹 Connect a sample sales dataset to Looker Studio

Session 3: Visualising Data to Find Answers

📌 Objective: Create clear, effective dashboards that deliver insights.

Topics Covered:

Choosing the right chart types
Dashboard design tips (color, layout, white space)
Telling a story with your data

Exercise: 🔹 Build a sales performance dashboard (with 3 filters and 5+ visual elements)

Session 4: Automating and Sharing Your Dashboards

📌 Objective: Set up ongoing data updates and share reports efficiently.

Topics Covered:

Scheduled refresh and automation
Sharing dashboards with teams or clients
Alerts and permissions

Exercise: 🔹 Configure auto-refresh and create a sharing link

Session 5: Tool Comparison & Use Case Deep Dive

📌 Objective: Understand where Looker Studio fits in the wider BI landscape.

Topics Covered:

Looker Studio vs. Power BI vs. Tableau
Cost, learning curve, and best use cases
Practical dashboard examples (eCommerce, social media, ops)

Exercise: 🔹 Choose a scenario and start a focused dashboard prototype

⚡ Final Session: Review, Launch Plan & Q&A Objective: Finalise dashboards and build a plan for continued use.

Topics Covered:

Review of dashboards created
Best practices for BI adoption
Common pitfalls and how to avoid them

Final Project:

✅ Present your dashboard

✅ Define 3 ways you’ll apply BI in your business

✅ Plan the next 30 days of implementation

💡 Why This Course Works

✔ Built for beginners – no tech background required
✔ Hands-on from start to finish
✔ Tools are free and business-ready
✔ Real dashboards created – not just theory

Book Your Course

New courses launch each month — secure your spot early.

Is the next one full, or not a good time? Sign up for future dates — places fill fast!

💡 This course isn’t open for booking yet — but it’s coming soon! Join the waitlist to get early access and a launch discount.

If you find a lower price for the same course anywhere else, we'll refund the difference and give you an extra 20% discount because we just really love having you on board.

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